Growth and Customer Behavior
-
Book Review: “Product-led SEO: The Why Behind Building Organic Growth Strategy” by Eli Schwartz
Did you know that the collective value of all organic traffic in the world is more than a trillion dollars! First a little story. In 2011, when I started my product career with Naukri.com (India’s largest public Internet company by… Continue reading
-
Book Review: Practical User Research: Everything You Need to Know to…” by Dr.Emmanuelle Savarit
Have you ever wondered when you should involve user research into your product development? Or think that quantitative research is more reliable than qualitative research? Or wonder how user research can influence business strategy? Or confused about the difference between… Continue reading