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Book Review: “Product-led SEO: The Why Behind Building Organic Growth Strategy” by Eli Schwartz
Continue reading: Book Review: “Product-led SEO: The Why Behind Building Organic Growth Strategy” by Eli SchwartzDid you know that the collective value of all organic traffic in the world is more than a trillion dollars! First a little story. In 2011, when I started my product career with Naukri.com (India’s largest public Internet company by market cap as of Apr 2021 and leading classified site for over 20 years), I…
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Book Review: Escaping the Build Trap…
‘Escaping the Build Trap’ by Melissa Perri offers some practical insights into why organisations fall into the habit of just building stuff. She works her approach through a case study format which makes the book an enjoyable and relatable read… Continue reading
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Book Review: Gamification — Using Game Elements in Serious Contexts…
I have been reading up on how to gamify core product experiences and the current state of art. Came across this book Gamification — Using Game Elements in Serious Contexts, it’s published by Springer whose technical books I tend to… Continue reading
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Book Review: The Chief Data Officer’s Playbook…
I chanced upon this book The Chief Data Officer’s Playbook while browsing for the latest practices in the realm of product management specific to data science. It helps that the book got released only in Jan 2018 and how emergence… Continue reading
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Book Review: Product Leadership — How Top Product Managers Launch Awesome Products…
The book Product Leadership — How Top Product Managers Launch Awesome Products and Build Successful Teams focuses on specific aspects concerning product leaders across different organisational stages Basic premise of the book is about reinforcing that domain-specific skills aside, product… Continue reading
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Introduction
Hi, glad to see you here! I am Ram Sevak – a product executive based out of Bengaluru, India. I have spent 15+ years building and leading products across consumer internet, e-commerce, FinTech and AI/data. I write ProductSummaries.com as my… Continue reading