This book “Decoding the Why: How Behavioral Science is Driving the Next Generation of Product Design” by Nate Andorsky can be summed as the one attempting to bridge the gap between what is loosely known as gamifying the product experience and a typical product development in non-games companies. As you would have observed, even before … Continue reading Book Review: ‘Decoding the Why’ by Nate Andorsky
Category: Gamification Books
Book Review: Gamification — Using Game Elements in Serious Contexts…
I have been reading up on how to gamify core product experiences and the current state of art. Came across this book Gamification — Using Game Elements in Serious Contexts, it’s published by Springer whose technical books I tend to like apart from the venerable O’Reilly’s. This book is structured like a compendium of research … Continue reading Book Review: Gamification — Using Game Elements in Serious Contexts…
The Learning Curve: Interesting Readings for Product Leaders 