Book Review: “UX Strategy” by Jaime Levy

Do you know the difference between an assumption and a hypothesis? An assumption is something that you suppose to be true, such as “Often PMs are engineers.” A hypothesis is also something that you suppose to be true, but it is stated in an unambiguous way so that it can be tested This is the … Continue reading Book Review: “UX Strategy” by Jaime Levy →

Book review: “The making of a Manager” by Julie Zhuo

Finally I got hold of this book “Making of a Manager: What to do when everyone looks to you” by Julie Zhuo, I heard about it from Twitter and got intrigued. I recommend reading this book to all managers, especially the ones newly-minted as well those who want to ensure they are not reinventing learning … Continue reading Book review: “The making of a Manager” by Julie Zhuo →

Book Review: ‘Decoding the Why’ by Nate Andorsky

This book “Decoding the Why: How Behavioral Science is Driving the Next Generation of Product Design” by Nate Andorsky can be summed as the one attempting to bridge the gap between what is loosely known as gamifying the product experience and a typical product development in non-games companies. As you would have observed, even before … Continue reading Book Review: ‘Decoding the Why’ by Nate Andorsky →

Book Review: Practical User Research: Everything You Need to Know to…” by Dr.Emmanuelle Savarit

Have you ever wondered when you should involve user research into your product development? Or think that quantitative research is more reliable than qualitative research? Or wonder how user research can influence business strategy? Or confused about the difference between a user profile and user persona? Then this book may hold some answers for you!