This book “Decoding the Why: How Behavioral Science is Driving the Next Generation of Product Design” by Nate Andorsky can be summed as the one attempting to bridge the gap between what is loosely known as gamifying the product experience and a typical product development in non-games companies. As you would have observed, even before … Continue reading Book Review: ‘Decoding the Why’ by Nate Andorsky
Category: Product Management Books
Book Review: “Strategy Excellence for Product Managers: A Guide to Winning Markets…” by Greg Cohen
This book “Strategy Excellence for Product Managers: A Guide to Winning Markets through Product Strategy” combines practical wisdom with theoretical frameworks we are already familiar with. In that sense, it’s a valuable read. The author Greg Cohen has 2 decades’ experience in the industry and the resultant scars are visible in his writing! The book … Continue reading Book Review: “Strategy Excellence for Product Managers: A Guide to Winning Markets…” by Greg Cohen
Book Review: Practical User Research: Everything You Need to Know to…” by Dr.Emmanuelle Savarit
Have you ever wondered when you should involve user research into your product development? Or think that quantitative research is more reliable than qualitative research? Or wonder how user research can influence business strategy? Or confused about the difference between a user profile and user persona? Then this book may hold some answers for you!
Book Review: How to Lead in Product Management by Roman Pichler…
The book “How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together” by Roman Pichler is a quick read which would resonate well with middle to senior product professionals better. The author relies on his past experiences and literature to press home his points. The chapters are organised … Continue reading Book Review: How to Lead in Product Management by Roman Pichler…
Book Review: Escaping the Build Trap…
‘Escaping the Build Trap’ by Melissa Perri offers some practical insights into why organisations fall into the habit of just building stuff. She works her approach through a case study format which makes the book an enjoyable and relatable read Although the mandate to escape build trap often requires CXO-level interventions, there are quite a … Continue reading Book Review: Escaping the Build Trap…