Book Review: “Product-led SEO: The Why Behind Building Organic Growth Strategy” by Eli Schwartz

Did you know that the collective value of all organic traffic in the world is more than a trillion dollars! First a little story. In 2011, when I started my product career with Naukri.com (India’s largest public Internet company by market cap as of Apr 2021 and leading classified site for over 20 years), I … Continue reading Book Review: “Product-led SEO: The Why Behind Building Organic Growth Strategy” by Eli Schwartz →

Book review: “The making of a Manager” by Julie Zhuo

Finally I got hold of this book “Making of a Manager: What to do when everyone looks to you” by Julie Zhuo, I heard about it from Twitter and got intrigued. I recommend reading this book to all managers, especially the ones newly-minted as well those who want to ensure they are not reinventing learning … Continue reading Book review: “The making of a Manager” by Julie Zhuo →

Book Review: “Empowered: Ordinary People, Extraordinary Products” by Marty Cagan and Chris Jones

The book “Empowered: Ordinary People, Extraordinary Products” by Marty Cagan and Chris Jones is a must read for all product and business leaders. Marty’s earlier book “Inspired”is probably the most-referred book for aspiring / noob product managers, authors need no introduction to the authentic insights they bring! What follows next is my recollection of broad … Continue reading Book Review: “Empowered: Ordinary People, Extraordinary Products” by Marty Cagan and Chris Jones →

Book Review: “The Psychology of Money” by Morgan Housel

The book “The Psychology of Money” by Morgan Housel has been a rage last year, that aroused my curiosity to read the book. Although this does not strictly fall into the domain of product management, I would cover it here since quite a few principles the book details out are applicable to many situations a … Continue reading Book Review: “The Psychology of Money” by Morgan Housel →

Book Review: ‘Decoding the Why’ by Nate Andorsky

This book “Decoding the Why: How Behavioral Science is Driving the Next Generation of Product Design” by Nate Andorsky can be summed as the one attempting to bridge the gap between what is loosely known as gamifying the product experience and a typical product development in non-games companies. As you would have observed, even before … Continue reading Book Review: ‘Decoding the Why’ by Nate Andorsky →